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N E W S  &  V I E W S

The international marketing firm Youngster recently reported that for the first time in history, the market group known as Generation Y, those ages 10 to 25, is evenly divided across each of its five age based subgroups. A short ten years ago when Generation Y first burst on to the scene, the vast majority of Generation Y was age 10 to 14. This first wave of Generation Y influenced popular culture giving us nSync and Brittney Spears.

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When Tarah was 12, it was common to see her writing down specific water skiing goals on colored paper with an artistic flair. Some goals were short-term performance targets, while others looked much further out at specific outcomes like making the U.S. Team. She was competitive and determined to win a national title.

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