Great news for exhibitors and sponsors! We’re taking measures to ensure that your company doesn’t have to share our audiences’ attention with other industry supporting vendors and suppliers who have not earned the right of access to our audience by registering to exhibit or sponsor. The following policy is clearly stated on attendee registration and in our exhibitor materials: *PLEASE NOTE THAT ALL BRAINSTORMING ATTENDEE REGISTRATIONS ARE SUBJECT TO QUALIFICATION AND VERIFICATION. Representatives from industry supporting vendor and supplier companies may not register as Brainstorming attendees unless their company is a contracted Exhibitor (and has abided by the terms and conditions of that contract).

What Role Will Your Company Play in the
Annual Multifamily Housing Brainstorming Sessions?

YOU Choose the Level of Participation That's Right For You!

The Brainstorming Sessions™ are a three-day event featuring one day of exhibits and seminars framed by two days of creative idea generation. All three days offer opportunities for your company to strategically capitalize on the creative nature of the event. We won't just bring you our industry's most influential professionals - we'll bring them to you in a unique frame of mind - exceptionally open to the solutions that you have to offer!

Day One and Day Three of each event revolves around idea generation. Attendees put their heads together in a series of facilitated groups to develop innovative solutions to the top challenges that our industry faces today. Brainstorming is tough work, so Brainstormers receive a day of rest on Day Two of the event to be educated by our industry's most renowned experts, and to explore our "Resource Room" exhibits where you'll join in displaying the solutions that your company offers to make their new ideas a reality.

You'll design your own level of participation by choosing one or more of the available opportunities to reach our decision-making audience. The more valuable opportunities you choose, and the more thought you put into your strategy, the more impactful your exposure to our audience of hundreds of industry decision-makers will be at each of this year's events - and the more benefits you'll receive!

Become a Brainstorming Exhibitor!

If you elect to exhibit your company's products and services at one of our events by purchasing either a Tabletop or a 10x6' Exhibit area, you'll receive a value-priced means of reaching our audience throughout Day Two of the event. Brainstormers will visit our "Resource Room" to peruse cutting-edge goods and services at their leisure; get in touch with the latest products and services that are defining the future of our industry; and make the valuable contacts that they'll rely on for years to come. It's a tried-and-true opportunity for you and your company to foster established relationships, show our industry what you have to offer, and create the relationships that will ensure your success for years to come! Exhibiting at Brainstorming includes the following benefits

• Participation by two of your company's representatives in our complimentary luncheon program.
• Participation in the "Resource Room Wrap-Up" cocktail reception at the end of the day so that you can conclude the day's business in a relaxing environment.
• One complimentary copy of our Brainstorming Networking Directory™ containing complete contact information for each Brainstorming attendee. What a fabulous follow-up tool.
• Several exclusive opportunities on Day Two during which there are no competing events to distract our Brainstormers, so that you may network face-to-face with our audience of decision-makers (an event schedule is provided on the back cover).
• Tabletop Exhibit (6'x2' skirted table) Allows 2 Exhibitor Only Badges - $1,650
• 10'x6' Exhibit with a 6'x2', skirted table. Allows 4 Exhibitor Only Badges - $2,750
• 10'x6' Exhibit Area without a table. Allows 4 Exhibitor Only Badges - $2,750

Become a Brainstorming Level Sponsor!

If you would like to receive even more attention for your company at Brainstorming than a single sponsorship opportunity offers, then you should consider becoming a Brainstorming Level Sponsor by strategically choosing Sponsorship opportunities that will best meet your company's needs. This level of support is for those discerning organizations that wish to receive the greatest access to our audience of decision-makers. The higher the value of your total sponsorship, the greater the value of the benefits you'll receive; and as always, results are guaranteed. Level Sponsors receive all of the benefits associated with Exhibiting AND Sponsoring, and more! ALL Level Sponsorships include:

• The opportunity to present a one-minute "commercial message" to our entire Brainstorming audience about your company.
• In addition to the complimentary copy of the Brainstorming Networking Directory, you'll receive the attendee database, post event via e-mail, to spare you the expense of data entry
  (Silver and above sponsors).
• Preferred placement of your Exhibit in our Resource Room on Day Two.
• Inclusion of your company's marketing materials in the Brainstorming Welcome Package.
• Special mention of your Sponsorship Level in our pre-event marketing, including pertinent e-mail announcements and on our web site; on all printed materials produced after sponsorship is elected; and in all appropriate signage and on-screen presentations at the event.

Complimentary Brainstorming registration(s), allowing one or several representatives from your company to participate in the entire three-day program* where they'll be seated with changing groups of industry professionals throughout each day of Brainstorming, and receive invaluable insight into the needs and direction of the industry! (*Attendee-optional programs not included.)

The DIAMOND SPONSOR elects at least $50,000 in Sponsorship. (Only One Opportunity Available)
 

PLATINUM SPONSORS elect at least $30,000 in Sponsorship. In addition to the benefits that all Level Sponsors receive, and the unique benefits associated with each elected sponsorship, Platinum Level Sponsors are entitled to:

• Six complimentary Brainstorming registrations.*
• Complimentary 10'x6' Exhibit in our Resource Room on Day Two (with or without a 6'x2' skirted table).

GOLD SPONSORS elect at least $20,000 in Sponsorship. In addition to the benefits that all Level Sponsors receive, and the unique benefits associated with each elected sponsorship, Gold Sponsors are entitled to:

• Four complimentary Brainstorming registrations.*
• Complimentary 10'x6' Exhibit in our Resource Room on Day Two (with or without a 6'x2' skirted table).

SILVER SPONSORS elect at least $15,000 in Sponsorship. In addition to the benefits that all Level Sponsors receive, and the unique benefits associated with each elected sponsorship, Silver Sponsors are entitled to:

• Two complimentary Brainstorming registrations.*
• Complimentary Tabletop Exhibit (6'x2' skirted table) in our Resource Room on Day Two.

BRONZE SPONSORS elect at least $10,000 in Sponsorship. In addition to the benefits that all Level Sponsors receive, and the unique benefits associated with each elected sponsorship, Bronze Sponsors are entitled to:

• One complimentary Brainstorming registration.*
• Complimentary Tabletop Exhibit (6'x2' skirted table) in our Resource Room on Day Two.

Become a Brainstorming Sponsor!

If you've chosen to participate as a Brainstorming Exhibitor, and also want to raise your company's profile at the event in such a way that your presence is unmistakable, then Sponsorship is for you! Several opportunities are available for your company to host specific components of each event, and each has its own unique benefits.

Sponsorship Options that may be elected on the Brainstorming Exhibitor/Sponsor Agreement are priced from $2,000-$16,000. The costs and benefits of each are detailed below. Sponsorship opportunities may be elected independently of each other, or combined as part of your strategy to create a more memorable and impactful level of participation. In addition to broad, event-wide exposure, ALL Sponsorships include the following benefits:

• Inclusion of your logo in our on-screen presentations throughout the event.
• Mention of your sponsorship(s) whenever appropriate in general session.
• Full-color signage announcing your sponsorship of those activities that physically occur at the event.
• Announcement of your sponsorship on our web site and in promotional messages, as we deem appropriate, from the time that your contract is secured until the event.
• Inclusion of your logo on table tent cards for any sponsored activity that involves seating of attendees; and on drink tickets for any sponsored activities that require them.

Sponsorship Opportunities

All of our sponsorship opportunities are designed to offer room to glow! You’ll notice a few of our suggestions, or “impact ideas”, in several places on the following pages; but we know that you have lots of great ideas too! We’re always available to help you Brainstorm ways to tailor a sponsorship to your company’s unique image and message, so feel free to call us anytime to discuss ideas and possibilities that will make your company really shine!

We know how important it is for you to be recognized for your participation, so look for these symbols to identify opportunities that include display of your company name or logo on full-color signage, tent cards, or on-screen projections within the area(s) of your sponsorship or during your sponsored portions of the event; and mention of your sponsorship to all attendees in general session or via the voice mail messages that we’ll send to all attendees during the event.

Sponsorship of the Attendee-Optional Trends Luncheon
Brainstorming 2008: Wednesday, November 19, 2008
$10,000

This power-packed, attendee-optional program runs on the afternoon of Day One, and in sponsoring this portion of the event, you can take credit for one of the most important learning opportunities that Brainstorming offers. Our panel of industry experts will each present seven of the hottest trends that are driving the future of our industry on-site, and in management, marketing, and training – 28 future-driving trends in all! This is an outstanding opportunity to associate your company with cutting edge information, while reaching an interested audience of the decision-makers who are most responsible for your company's success. In addition to the benefits that all Sponsors receive, unique benefits include:

• One skirted display table in the luncheon area for prominent display of your marketing materials.
• The opportunity to hang banners throughout the luncheon area.
• The opportunity to briefly address the audience with a one-minute commercial message (usually provided to patrons only).
• The opportunity to introduce the program presenters.
• Your company’s logo prominently included on the program’s presentation slides for the entire program, and on tent cards to be placed at every table in the luncheon area.
• Mention of your sponsorship in the voice mail message from Tami that will be sent to all attendees on the night before this portion of the event. (Subject to hotel’s availability)

Impact Idea: strengthen your presence by providing logo-imprinted giveaways, providing special branded centerpieces, or awarding a door prize in a fun and creative way!

Sponsorship of the Opening Day General Sessions
Brainstorming 2008: Wednesday, November 19, 2008
$20,000

Of all the available sponsorship opportunities, this one carries the biggest branding punch. Imagine hundreds of Brainstormers dancing and cheering their way into the Brainstorming area when the doors open for the first time to a room that has been decorated to our theme, and your logo is everywhere. From banners and light projections on the walls to items on the tabletops to audiovisual screens, wherever attendees’ eyes fall, the room screams your presence at Brainstorming! Beyond that initial impact, most of the events of the day revolve around the main focus of our event: Brainstorming, where attendees are seated at round tables, branded with your company’s name, of 7-9 people, led by an expert Facilitator. As the day’s sponsor, your message is not only right in front of them, but all around as they put their heads together throughout the day, in changing groups, to identify solutions to the specific challenges they're presented with. In addition to the benefits that all Sponsors receive, unique benefits include:

• The opportunity to provide logo-imprinted items and/or centerpieces to be placed on the tabletops. These can be giveaways for each attendee to keep, and/or items that would be useful to the Brainstorming process.
• Announcement of your sponsorship in general session in a BIG way, as well as projection of your logo on all screens in the general session area while screens are at rest throughout the day.
• The opportunity to present a five-minute commercial message about your company.
• Mention of your sponsorship in the first two voice mail messages that will be sent to all attendees (the night before Brainstorming begins, and the night of your sponsored day). (Subject to hotel’s availability)

Impact Idea: Brainstormers love to find items at the tables to keep their hands busy during the creative process (like stress or koosh balls; fun post-it notes to use in “mind mapping”; and cool pens, colored pencils, markers, and crayons that can be used to record and illustrate ideas – any of which could be imprinted with your logo to add extra impact! Adding logo-imprinted helium balloon bouquets to each table is another great way to add color and impact throughout the room.

Sponsorship of Opening Day Keynote Presentation
Brainstorming 2008: Wednesday, November 19, 2008
Presented by: TBD
4 Sponsors $5,000 ea. or 1 Sponsor $20,000

Brainstorming can take a lot out of you, and that’s why we like to end the day by giving back some of the energy and information that our attendees have expended. In addition to the benefits that all Sponsors receive, unique benefits include:

• The opportunity to present a three-minute commercial message leading into your introduction of the keynote presenters.
  (Single Sponsor)
•  The opportunity to present a one-minute commercial message (per sponsor) prior to the introduction of the presenter. (Multi-Sponsor)
• Your company's logo projected on screen in the general session area throughout the keynote presentation.

Impact Idea: Make your introduction of our guest even more memorable by incorporating a prize drawing or other give-away.

Sponsorship of the BrainAid™ Center
Brainstorming 2008: Wednesday, November 19, 2008 (all day) and Friday, November 21, 2008 (morning only)
$4,500

Never underestimate the power of refreshments to get your company tons of attention! The BrainAid™ Center is open throughout opening day, and again on the morning of the last day of the event, providing a place for attendees to escape the buzz of the Brainstorming room, rest their tired brains, enjoy a refreshing drink, or grab a few minutes of conversation. We’ll set the stage for your sponsorship success – but one of the best things about this sponsorship opportunity is that it can be very easily tailored to fit your company’s unique image and message. Create the atmosphere and provide the activities of your choice in order to create a unique and lasting impression! In addition to the benefits that all Sponsors receive, unique benefits include:

• Announcement of your sponsorship in general session throughout the event.
• Your logo projected on screen throughout the general session room each time a break is called.
• Full color signage in the BrainAid™ area announcing your sponsorship.
• Your company’s logo (one color) imprinted on the napkins and disposable cups that will be used to serve refreshments.
• Coffee served for the first hour, and then lemonade (“Brain Ade”) and flavored iced teas (“Brain Teas”) for the remainder of the Brainstorming day, courtesy of the sponsor.

Impact Ideas: The BrainAid™ Center exists to give Brainstormers a quick pick-me-up throughout the day, and you can increase the impact of the center’s mission by including things like fun games and healthy snacks (like Smartfood® popcorn and granola bars – they also like a choice of both sweet and salty snacks). We’re at your service anytime to help you arrange treats for attendees anytime with the help of our hotel team and decorators, including fun stuff like freshly-popped popcorn breaks, game machines, etc., so feel free to ask!

Sponsorship of the Brainstorming Program Book
$5,000

Upon check-in, each attendee will receive an agenda booklet that includes important information and reminders, a complete schedule, and program descriptions. It’s an essential tool that they’ll carry throughout the event, and an ideal opportunity to keep your company’s name in front of their eyes throughout the event! In addition to the benefits that all sponsors receive, unique benefits include:

• Full-color advertising on one full panel of the agenda booklet.
• A thank you announcement with on-screen logo in the main Brainstorming room on opening day.
• Mention of your sponsorship in the voice mail messages that will be sent to all attendees’ rooms each night, with a reminder to keep their schedule (sponsored by you!) handy throughout the event. (Subject to hotel’s availability)
• A footer on each page of the agenda showing the agenda is sponsored by you!

Sponsorship of the Brainstorming Networking Reception
Brainstorming 2008: Wednesday, November 19, 2008
4 Sponsors $5,000 ea. or 1 Sponsor $20,000

This is the opening night party that NOBODY misses! After a long day of Brainstorming, our attendees will unwind, spend some time with their associates, and make a whole world of new friends and valuable business connections at our Networking Reception! We’ll create the fun with exciting décor, drinks and light hors doevres, and entertainment, and you’ll get to be the host! Choose this opportunity to associate your company with one of the most fun and beneficial portions of our event, and make your presence at Brainstorming known to everyone there! In addition to the benefits that all Sponsors receive, unique benefits include:

• Your company’s logo along with your co-sponsors prominently displayed on all tables throughout the reception area.
• Drinks are on you – each attendee will receive two complimentary drink tickets (printed with the sponsoring companies logo).
• The opportunity for your company to post additional banners and signage throughout the reception area, as décor allows.
• The opportunity to briefly address the reception attendees and introduce your company along with your co-sponsors
• A thank you announcement from Tami with on-screen logo in the main Brainstorming room at the beginning and end of on opening day.
• A full-color sign in the event information/registration area reminding attendees of the reception and announcing your sponsorship throughout opening day.
• Reminder in the voice mail messages that will be sent to attendees’ rooms the night before and night of your sponsored event. (Subject to hotel’s availability)

Impact Idea: Make a splash by meeting and greeting attendees at the door; place fun centerpieces on the cocktail tables throughout the reception area; wear great costumes that are in keeping with the party theme and identify you as part of the sponsoring team; and plan a great giveaway or door prize. We’d be happy to help arrange logo-imprinted serving items for the bar (cocktail cups, napkins, drink stirrers, etc.). If you have gobos (logo light templates), we can usually arrange to have them worked into the party décor, so don’t be afraid to ask.

Sponsorship of the Brainstorming Facilitator Team - Throughout the Event
Brainstorming 2008: Tuesday, November 18th through Friday, November 21, 2008
$5,000

Our Facilitators are among the most powerful decision-makers in our audience, and you can target their attention by sponsoring the entire team and its exclusive portions of the program, including the pre-event Facilitator Orientation & Training, which includes a welcoming reception with drinks and hors doevres; the Day Three Facilitator Debriefing; the Facilitator’s Admin & Lounge area. Don’t miss this outstanding opportunity to exclusively associate your company with the most senior, powerful, and influential group of Brainstormers within our audience. In addition to the benefits that all Sponsors receive, unique benefits include:

• Your company’s logo prominently included on the high-quality neck wallets that all Facilitators will wear during the event. Facilitators will wear a wallet that’s differently designed than the attendees’, for special distinction.
• The opportunity to begin Facilitator Orientation & Training by addressing the Facilitators and introducing your company.
• Prominent display of your logo on all presentation slides displayed during Facilitator Orientation & Training.
• A thank you announcement with on-screen logo in the main Brainstorming room on opening day.
• The opportunity to post your own banners and marketing materials in the Facilitator’s Admin & Lounge area.
• A skirted table in the Facilitator Orientation & Training meeting for display of your marketing materials.
• Tent cards featuring your logo and a reminder of your sponsorship on all tables at Facilitator Orientation & Training meeting, and in the Facilitator Admin & Lounge Area.
• The opportunity to provide (at your expense) refreshments for the Facilitator’s Admin & Lounge area in addition to the soft drinks & bottled water that are already included as part of your sponsorship value.

Impact Ideas: Our Facilitators are the hardest working bunch on the planet, so if you really want to get their attention, we recommend “goody bags” or “survival kits” that include items to help make their week more relaxing and enjoyable.

Sponsorship of the Brainstorming Idea Design Center™ - Throughout the Event
Brainstorming 2008: Wednesday, November 19th through Friday, November 21, 2008
$15,000

One of the most valuable benefits of Brainstorming, our Idea Design Center™ where design professionals turn every idea generated during the event into ready-to-implement tools, forms, plans, ads, and more! Our Idea Design Center sponsor maintains a presence in the working lives of our participants throughout the year, as they continue to refer to and implement the ideas that are compiled and provided to the attendees on a sponsor-branded CD-ROM following the event. This is a significant commitment that represents the most meaningful and impactful way that any sponsor can reach our audience not only at the event, but also long after. In addition to the benefits that all Sponsors receive, unique benefits include:

• A defined space or room within the event area for the duration of the event, conspicuous to the general session room where Brainstorming occurs, for you to staff and equip in accordance with your needs and the overall mission of the event to design ideas that are of exceptional quality and functionality (we’ll provide the typists, you provide the equipment of your choice for both designers and typists, and you provide your team’s leading designers so that the finished designs are in keeping with your company’s image and reputation).
• The opportunity to hang banners, etc. in the Idea Design Center area to make your presence even more impactful.
• Your banner prominently displayed in the Idea Design Series section of our web site, where the finished ideas will be accessed by attendees exclusively for one year following the event.
• The exclusive right to associate your company with and prominently brand your company’s logo onto every page of the single most valuable product of Brainstorming: the Idea Design materials that result from the event and are disseminated to all attendees, for years and years of use.
• Your logo projected on screen in Tami’s opening remarks, with special thanks and recognition given for this very important contribution to the event’s overall success; and again during each “Idea Spotlight” portion of the program, when we periodically review some of the best ideas that are being generated.
• The opportunity to continually project a branded slide show in the Idea Design Center area that displays idea designs that are complete or underway.

Sponsorship of the Meet & Greet Welcoming Reception – The evening before Brainstorming Begins
Brainstorming 2008: Tuesday, November 18,2008
4 Sponsors $5,000 ea.

Choose this sponsorship, and make the very first impression at Brainstorming! Before Brainstorming kicks off on Day One, attendees will begin to arrive at the hotel the afternoon before, and they'll be ready and raring to find out more about the event and meet their fellow Brainstormers! This portion of the event provides our guests the opportunity to visit the Brainstorming registration desk, check-in at the event well before the next morning's marvelous madness, get their networking efforts off to a fun start, and get ready for the three days of excitement that are still to come! Two complimentary drinks are provided to each attendee courtesy of the sponsor. In addition to the benefits that all Sponsors receive, unique benefits include:

• The opportunity to hang banners in the reception area as décor allows.

• Your company’s logo prominently placed on tabletops throughout the reception area, and included on the drink tickets that each attendee will receive.

• The opportunity to create a memorable and impactful presence at this first component of the event by providing representatives of your company to meet & greet our guests.

• A thank you announcement from Tami with on-screen logo in the main Brainstorming room on opening day.

• One skirted table for display of your company’s marketing materials throughout the evening.

Impact Idea: Since this is the first brush that many attendees have with Brainstorming, it’s a great opportunity to “WOW” them from the start with a fun giveaway; theme-related activity or an exciting prize drawing. We’ll be happy to arrange cool, logo-imprinted serving items for the bar at a nominal addition to your sponsorship fee – just ask!

Sponsorship of the Information Access Center™ - Throughout the Event
Brainstorming 2008: Wednesday, November 19th through Friday, November 21, 2008
$15,000 

In this age of technology, ready access to the outside world is indispensable for many of us, and our time at Brainstorming is no exception. As Sponsor of the Information Access Center, you can be responsible for providing Brainstormers with Internet access that’s FREE to them throughout the event so that they can stay in touch via e-mail; access the web as a reference and information resource during the Brainstorming Sessions. You provide the equipment (computers, printers, fax machine, etc.) and online access, and we’ll provide you with amazing exposure to our audience and constant traffic throughout the event. In addition to the benefits that all Sponsors receive, unique benefits include:

• A dedicated space in or adjacent to the main Brainstorming room for maximum exposure during the entire event.

• The opportunity to hang banners or other signage within your designated area.

• Pre-event promotion of your sponsorship via e-mail to provide attendees with a fax number and/or e-mail address where they can be reached with messages during the event.

• A thank you announcement from Tami with on-screen logo in the main Brainstorming room on opening day.

Impact Idea: Create logo-imprinted “bookmark” lists that can be placed on each Brainstorming table directing them to web sites that will be of particular use and interest during the Brainstorming process. Provide logo-imprinted pens, pencils and message pads for their note-taking in the Information Access Center and continued use (and exposure for your company) after the event.

Designing Your Own Brainstorming Experience Is Easy!

1. Select your exhibit size from the options available
2. If you're seeking a greater level of exposure, supplement your Exhibit selection with one or several of the sponsorship opportunities listed.
3. If you'd like to maximize your exposure to our audience, plus receive complimentary Registrations and Exhibit space, strategically choose from the available sponsorship opportunities until you've achieved the desired sponsorship level, as described above.
4. Call us at (800) 363-7384 anytime if we can provide additional information or assistance - we're at your service to help you receive every possible benefit of your participation in Brainstorming!
5. Simply complete the Exhibitor/Sponsor Agreement according to your selections, and return it to us at your very earliest convenience, accompanied by a deposit or full payment, as appropriate. 

We'll See You at Brainstorming!

Sales & Marketing Magic reserves the right to produce only those components of the event mentioned herein for which we receive sponsor support.

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